Marketing Memetics

A new book revealing a powerful technique for breaking down campaigns into their component parts, then remixing them to find the combination that works.

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About The Book

“Examples of memes are tunes, ideas, catchphrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”
- Richard Dawkins, The Selfish Gene


Everything is a Remix

Despite advancements in technology, our brains still work the same as they did back in the Stone Age. With a finite number of ways to hold our attention, everything we 'create' is a combination of what came before.

Build a Swipefile

Most marketers try what worked for them before, or what they heard worked elsewhere. They either get lucky, or they get it wrong. You can improve your odds by building a collection of tested and proven ideas.



Meme Engineering

Every creative work can be broken down into its component parts, or 'memes'. If you do this enough, you’ll start to notice patterns: tactics that work again and again, across multiple campaigns.

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