If you're just here to learn about the "cool, experimental stuff" we're doing, skip to the end.
Saxifrage, LLC (“us”, “we”, “our”, “Company”) operates the https://www.saxifrage.xyz website (the “Service”).
I. Information we collect
We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes only your email and name, which you submit to us through the registration process at the Site.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.
These cookies, pixel tags and other technologies remember your usage of our website. We use Intercom cookies to provide you with an experience more appropriate and to make your use of the Services more tailored.
These cookies, pixel tags and other technologies collect information about way how you interact with our website. We use Google Analytics, Zirality, and Hotjar cookies to understand how you arrive at and browse our products and website to identify areas for improvement such as navigation, user experience, and marketing campaigns.
These cookies, pixel tags and other technologies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertising technology service providers and advertisers. We use Facebook Pixel, LinkedIn Insights, Twitter Pixel, Quora Pixel, Taboola Pixel, Sumo Tag, Bing Pixel, and Google Ads Pixel.
These cookies, pixel tags and other technologies are used when you share information using a social media sharing button. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
You can deactivate cookies through a functionality built into your web browser. Browser manufacturers provide help pages relating to cookie management in their products. Please see below to learn more about how to control cookie settings through your browser:
Certain third-party advertising networks permit users to opt out of or customize preferences associated with your Internet browsing. Click here to customize Google cookies preferences. You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance.
If you do not accept cookies you may not be able to use all aspects of our website. You will not be able to opt-out of any cookies or other technologies that are “strictly necessary” for the Services.
We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.
We use third-party vendors and hosting partners, for hardware, software, networking, storage, and related technology we need to run saxifrage.xyz. Your personal data is stored in secured networks accessible by a limited number of persons who have special access rights to these systems.
Regarding Third-Party Software:
We occasionally work with third parties who support us with services: Google Analytics and Facebook, LinkedIn and Twitter audience tools, MailChimp, and Slack communication tools. Those third parties might need to access to specific information to carry out their work for us. We rigorously vet these third-party vendors to ensure they meet our privacy standards and limit the data they can access to only what is necessary for them to perform their contracted tasks.
Additionally, at this time you have the right to request from us:
To perform any of your rights please email us at firstname.lastname@example.org
Your request will be resolved in a timely and effective manner. We might contact you to arrange details of your request.
Zirality is a tool we custom built to track when users share links to our website. It works by adding a unique ID to the end of every URL for each user that visits the site in the URL 'hash', (that part after the #). When you share a link to our website and someone else visits with that link, we know it was you that sent them. To find out more about Zirality or try it for your website, you can check it out here: https://www.zirality.com/
Server-side tracking is a way to remove a lot of the tracking code from your website and run it on a server rather than in the browser. We're experimenting with this because it lets you speed up page load speed, improve security of your data but also track stuff that you normally couldn't like adblockers. We're a growth consultancy so we like to experiment with stuff like this in order to see what is working so we can recommend it to our clients.
Hidden form fields you might notice if you dig into the source code for our website that the forms you fill in to register interest for one of our services have several hidden fields. We use these fields to track additional information about where you came from and what projects you're interested in, and pass that information into our CRM, which is Mailchimp. Then when we send emails we see that information we captured and can use it to tailor the content we send to your interests.
More to come... if you have any other interesting ideas feel free to let us know at email@example.com.