Launch

From concept to testing and launch, take your startup idea through a tried and tested validation process to learn quickly while conserving resources.

Process

01

Exploring the concept

First we conduct research and map out the business opportunity, including forecasting funnel metrics, to validate the product can work in theory.

Smoke testing key assumptions

Sure your idea works in theory, but will it work in practice? The only way to validate your hypothesis is to test, and there are ways to keep this part lean.

02

03

New product launch

You're onto something big, all the data proves it. With launching a new business, timing is everything, and there are tricks to generating buzz on launch day.

Starting at